Pervasive Labour Union

1. first we identify you and verify your existence
2. please also provide us your birthday for a customized experience according to your age
3. then decide if you are a man or a woman and decide this now
4. and what else... you can’t become without agreeing with our terms
5. this bondage starts hardcore (gmail notification sound!)
6. we have established a cross platform collaboration for your convenience
7. connectivity rules! you are not alone
8. while we categorise your geolocation we also want to start building your cultural profile
9. please begin with the educational and academic aspects of you
10. connectivity didn’t go away, do not worry
11. find your friends, they might feel lonely without you here
12. is connectivity obvious?
13. if not obvious enough we are offering you a chance to see it by connecting to the world through your face
14. the history of cameras has always been a strong fight against surveillance and face recognition for state purposes
15. we build your profile through tagging and assigning yourself to particular categories
16. we all deserve one more coherent layer in our face recognition and connectivity within the network
17. and here we are you just have to classify yourself under these interest categories while our algorithm will provide you with what you like what you want to see and what you are
18. in case of unstable identities this is the place to understand who you really are, don’t rely on yourself, it’s meaningless
19. what makes you what you are is your endless fight with our apparatus

Mobile ads can be a painful experience. They can stop you dead in your tracks for all the wrong reasons. Take a moment to think through what that means. Agency designers found Facebook too creatively restrictive. Mobile ads can be painful. But they don’t have to be. Those two things aren’t mutually exclusive. I’m excited about what we’ve built. I know I’m not alone.We wanted to build a natural and familiar experience: fast, fun, and rewarding. This hinted a way forward for the creation tool: modularity.We affectionately started calling it the other space. The other space crystalized when we found the sweet spot of these two goals: a flexible tool where we were able to control the variables. We make sure that ads feel at home, without delivering anything valuable to you. We drew inspiration from all sorts of places. That became Canvas. But flat navigation also keeps things easier to create — it’s much easier to conceptualize something linear than more complex multi-page hierarchies. The value of a good story is too often overlooked. An advertiser has the creative flexibility to construct a narrative with the blocks that best meet their goals. Last April, we started the process of finding partners to begin public alpha tests. We led brainstorms and white-boarding sessions with agencies and brands that were unconstrained by the limits of our existing patterns. Think of Volkwagen’s Think Small, Apple’s Mac vs. PC, Dos Equis’ Most Interesting Man in the World. They connect on a personal level, hitting on some universal truth. Today, Facebook announced that Canvas is available to our advertisers worldwide.
But we’re not finished. Take a moment to think through what that means.

The International System Of Typographic Picture Education was developed by the Viennese social scientist and philosopher Otto Neurath(1882-1945) as a method for visual statistics¹. The work appropriates symbols from the standardised pictorial language of ISOTYPE, drawing connections to the social engineering of post war modernism. Moreover to illustrate two basic questions around the social graph: who is responsible for its material structures and its classification system?

Remixing facebook reactions list with emojis and isotype units leads to the emojitype isoticons reactions.

T Zenetos original 'posture chair'

A User Profile is supposed to digitally represent one’s identity , but it is forming and constructing the individual, particularly in the online world. Moreover it provides a template for exercise of control between corporation and their users and among users themselves. Outside the corporate definition framework one can see that user profiles are attached to the concepts of customisation, authentication, identification and engage the individual in an endless process of rules accepting.

A User Profile is a linguistic construction that mediates a social construction, one’s identities, but also the choices of the individual although they are template choices, which shows that our user profiles enforce a controlled curation of identity.

User profiles are supposed to represent oneself in the digital and networked context. But they construct the person and not just represent it. They produce a self that can be organised and remotely accessed. They algorithmically render subjects as objects by reconstructing them field by field through data entering and manipulation of the collections created.

User profiles mediate the human becoming in expanded information societies. Restricted from protocols, archived, strategically connected, unified even through multiplicity. Creating a coherent identity through fragments.

Customisation, authentication, identification engage individuals with restrictions limitations and obligations to an unlimited template culture.

Geert Lovink wrote that luckily there is no true self. Databases and profiles create a self where a self doesn’t exist. A self constructed out of information.